The beer industry in the United States is strong and growing.
The industry, including brewers, retailers, distributors, suppliers, and many other related areas saw an over $350 billion impact on the United States economy in 2016 alone.
Interestingly, the 200-plus million barrels of beer purchased by Americans in 2016 was a slight drop from the year prior, with much of that drop coming in the form of large beer brands.
There also continues to be a rising demand for Mexican beers, think Modelo and Corona, that compete with the large scale American beers most people think of – Budweiser and Coors for example.
While the numbers are shifting and craft beer consumption is up about five percent and rising, Americans continue to drink a great deal of big-brand domestic or “non-craft” beer.
In fact, while it seems like craft beer is everywhere these days, according to the Craft Brewers Association, craft beer only accounted for about 13 percent of beer purchased in the US in 2017.
Despite some shake-ups in the beer market we are still seeing some of the most popular domestic beers hold their place in the hierarchy.
Bud Light held first place for barrels shipped in 2017, with over 33 million, accounting for over 16 percent of the market share.
Coors Light was in second with over 16 million barrels shipped and about seven percent of the market share.
While Americans continue to drink local and love craft beer, and while we have seen some decline in domestic big-brand beer sales, Americans are still drinking a lot of beer.